Martin Luther Essay Example | Topics and Well Written Essays - 500 words - 1

Martin Luther - Essay Example The paper is a summary of Martin Luther’s lecture when he was accorded a Nobel peace award. Martin Luther recognises the many problems confronting humankind in the contemporary world. In the lecture, technological and scientific progress has resulted into intellectual growth, development of machines, spaceships and airplanes. Despite the magnanimous growth, the glaring truth points to poverty, consuming the society at an alarming rate. The confusion between the internal and external realms has left people prioritizing external conditions while giving limited attention to the internal aspects. Luther associates the relentless problems to moral and spiritual lag resulting from ethical infantilism leading to war, poverty and injustice. Some of the major struggles include the fight for racial prejudice, which is gradually engulfing American society. In the spate of mixed racial adjustments in United States, racial change and civil right development are inevitable. In the words of Alfred North quoted by Luther, there is no any other time to solve world problems. The hills of expression and freedom of explosion in the contemporary world makes it easy to accomplish the objectives; however, isolation is a great enemy. The lecture furthermore compares America to a continuing story in the bible where the oppressed do not suffer the same fate for a lifetime. In as much as the frantic attention to the Negro attracts attention, Luther also mentions the Black brothers in Caribbean, South America, all of which have assisted in the fight towards social justice and peace. Martin Luther indicates that the feeling of deliberation is also shared in the sanction for colonial dominance in Africa and Asia. Some of the changes evident in America include equality in public schools and constitutional respect for civil rights. Additionally, he mentions the recent presidential election where an overwhelming change

Service Industry Management Essay Example | Topics and Well Written Essays - 2000 words

Service Industry Management - Essay Example Considering the views of physical nature of activities for products, it is easier to define product rather than the services. Services generally embrace a huge diversity of activities and involve many intangible inputs and outputs. The services may be treated as an economic activity that creates value and provides benefits by bringing about a desired change in or on behalf of the recipient of the service. Services have in general four characteristics which have the potential to have impact on marketing program. These four characteristics are Intangibility, inseparability, Heterogeneity and variability. All services often include important tangible elements. Useful way to distinguish between goods and services was first suggested by Lynn Shostack (1977). In the absence of significant tangible elements, marketers may find it useful to employ physical images and metaphors to demonstrate the competencies of the service firm and to illustrate the benefits resulting from service delivery. Services are delivered in real time. In that sense, service providers become an integral part of services. So services are inseparable because they are produced and consumed at the same time unlike goods. Service marketers need to understand customers' time constraints and priorities (lovelock and Wright, 2002). People can be part of the service itself and this can be advantage of services marketers. Many services require customers to participate in creating the service product. For most of the service customers can be thought of as partial employees, and services firms have much gain from trying to train customers to make them more competent and productive (Canziani, 1997). Basically the services offerings are unique in nature and it only exists ones and so never exactly repeated. So services firms need to devote special care to selecting, training and motivating those employees who will be serving customers directly. In addition to possessing the technical skills required by the j ob, these employees also need to possess good interpersonal skills. Service marketers need to think carefully about whether it is a good idea to mix several segments together in the same service facility. This is how heterogeneity in variability could be dealt with. Finally, service is a deed or performance it is ephemeral transitory and perishable and so cannot usually be stocked in inventory after being produced. Although facilities, equipment and labor can be held in readiness to create the service these elements simply represent productive capacity, not the product itself. If there is no demand during a given time period unused capacity is wasted. Apart from these above four characteristics perhaps the key distinction between goods and services lies in the fact that customers usually drive value from services without obtaining ownership of any tangible elements. The marketing strategy defines what should happen and why. It has been argued that a combination of appropriate/inappr opriate strategy and good/poor implementation will lead to various business outcomes (Jobber and Fahy, 2006). The marketing mix is not a theory of management that has been derived from scientific analysis, but a conceptual framework which highlights the principal decisions that marketing manager's make in configuring their offerings to suit customers' needs. The tools can be used to develop both long term strategies and